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Northern Exposure NBND

How and When To Use Images To Optimize Your Website

Posted by Kasey Yoder on Sep 29, 2017 1:43:00 PM


Thank you for reading the ninth installment of ourWebsite Optimizationseries. This is our final posting in this series. Be sure and read the other posts to fully optimize your website. Today we are discussing how and when to use images to optimize your website.

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Topics: Website Optimization

5 Tips For Getting More Leads by Creating Irresistible Offers Online

Posted by Kasey Yoder on Sep 29, 2017 11:29:00 AM

Yes. It’s one of the most powerful words in the human language. And if you think about all the things we do as marketers, it’s ultimately to get people to say “yes” to our offers.

When an offer is exclusive, scarce, or in high demand, it becomes more desirable. Whether they are whitepapers, free trials, memberships, sales promotions, or downloads, these irresistible elements can overcome a lead’s typical friction, doubt, or concern.

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Topics: Lead Generation

The Importance of Link Building For Your Optimized Website

Posted by Kasey Yoder on Sep 28, 2017 2:03:00 PM

Thank you for reading the eighth installment of ourWebsite Optimizationseries. Today we are discussing the importance of link building for when optimizing your website.

When search engines crawl the web exploring its content they follow links to find the best content. For this reason, we consider links the roads search engines use to navigate the web. This makes it critical to have both internal and external links related to your website. You want the search engines to know where to go in your website by following internal links and you want them to know how to get there by following external links.

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Topics: Website Optimization

The Importance of Adding A Call-To-Action to Your Website

Posted by Kasey Yoder on Sep 27, 2017 8:03:00 AM

Thank you for reading the seventh installment of ourWebsite Optimizationseries. Today we are discussing the importance of adding a call-to-action to your website and why it matters for your search engine optimization process. 

Today we are going to talk about what a call-to-action is and how it will help your web page rankings.

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Topics: Website Optimization

4 Must Have Elements of Lead Generation

Posted by Kasey Yoder on Sep 26, 2017 11:01:34 AM

What's on your agenda today? For many businesses, one answer that always seems to be on the agenda is to get more leads. Not just more leads, but more sales qualified leads.

Good news, there are steps you can take to maximize your lead generation through your website, get more sales qualified leads who want to do business with you and spend more of the time doing what you love. Here we will discuss the four crucial elements you need to increase your leads. 

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Topics: Lead Generation

Creating Search Engine Friendly Content

Posted by Kasey Yoder on Sep 26, 2017 10:03:00 AM

Thank you for reading the sixth installment of our Website Optimization series. Today we are discussing the importance of creating search engine friendly content for your website pages and how it will have a positive influence on your search engine results. 

The process of creating content is something that changes daily as search engines tweak their algorithm's to provide better content to their users. The common thought 10+ years ago was to load your content with your keywords and the search engines will rank you higher. This no longer the case, so much so that keyword loading will result in your page being penalized by the search engines and result in a lower page ranking.

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Topics: Website Optimization

The Importance of Inserting Heading Tags

Posted by Kasey Yoder on Sep 25, 2017 10:18:36 AM

Thank you for reading the fifth installment of ourWebsite Optimizationseries. Today we are discussing the importance of inserting heading tags into your website pages and why it matters for your search engine optimization process. 

Most of us know the importance of having a headline, or header, on our web pages. The main header (H1) is the large header at the top of your page, designed to grab the reader's attentions. For the purpose of this article, we are diving into how search engines view headlines and the why they matter.

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Topics: Website Optimization

Creating Your Page URL

Posted by Kasey Yoder on Sep 22, 2017 3:42:56 PM

Thank you for reading the fourth installment of ourWebsite Optimizationseries. Today we are discussing the importance of your pages' URL and why it matters for your search engine optimization process. 

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Topics: Website Optimization

Writing The Best Meta Description To Increase Traffic To Your Website

Posted by Kasey Yoder on Sep 20, 2017 10:33:03 AM

Imagine you pick up two magazines. They both have the same title and images on the cover. Magazine A has a great description of the magazines content at the bottom, while magazine b has a group of random words. Which magazine would you choose to read? 

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Topics: Website Optimization

Creating A Page Title For Each of Your Website Pages

Posted by Kasey Yoder on Sep 19, 2017 4:13:23 PM

Thank you for reading the third installment of ourWebsite Optimizationseries. Today we are discussing the importance of choosing the best page title for each of the pages on your website.

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Topics: Website Optimization

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